Neil Boorman, journalist and author of Bonfire of the Brands, will give some practical advice on how we can live happy and fulfilled lives without our treasured branded possessions. Neil famously burnt all his branded items a year and a half ago and has been living brand-free ever since. A brand, Boorman argues, identifies you as someone else’s property - the mark of a tamed and exploited animal. Brands promise freedom but they deliver the opposite: the worst kind of slavish conformity. The real the mark of an individual is to refuse to be branded. Boorman explains how.